Famed singer and reality television personality JoJo Siwa is returning to her kids’ entertainment roots through a new partnership with Bhoosan’s Junior.
Siwa first rose to prominence with an early appearance on Lifetime’s Abby’s Ultimate Dance Competition, followed shortly by Dance Moms, where she quickly became a fan favorite among the reality dance series’ younger viewers. Following her time working with acclaimed dance instructor Abby Lee Miller, Siwa went on to partner with Nickelodeon, creating an extensive catalog of media that included music, television projects, and branded content for her growing fan base.
With deep roots in music, publishing, touring, and merchandising, Siwa made a major impact on kids and tweens throughout the 2010s. While she spent recent years shifting away from tween-focused projects, this new chapter marks a clear return to her original audience.
Together, Siwa and Bhoosan aim to develop brand-new animated content within the digital-first kids and family entertainment space.
As of the time this news is developing, few details have been released regarding the exact form this new JoJo Siwa content will take. However, excitement is already building around Siwa’s return to the kids’ entertainment space and what this partnership may bring.