Photo Credit: Mattel
Mattel has announced the renewal of its multi-year global licensing agreement for the Disney Princess and Disney Frozen brands, including Frozen and the upcoming Frozen 3 film, which is great news indeed. With the renewal we now know that Mattel will continue to have global licensing rights to develop and market a full range of fashion dolls, small dolls, and figures, which is something they are very good at! We are happy to be able to look forward to new Disney Princess and Disney Frozen products from Mattel!
– Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced it has renewed a multi-year global licensing agreement for the Disney Princess and Disney Frozen brands. Through the renewal, Mattel continues to have global licensing rights to develop and market a full range of fashion dolls, small dolls and figures.
Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel, said: “Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship. We look forward to continuing to bring Mattel’s industry-leading expertise in dolls to these timeless stories and characters through new and imaginative collections.”
Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products, said: “Disney and Mattel share a rich legacy of bringing imagination and play to life. This renewal reflects the strength of our long-standing relationship and the enduring appeal of the Disney Princess and Frozen franchises, which continue to inspire and connect with fans around the world.”
Through the agreement, Mattel will continue to develop Disney Princess dolls based on Aladdin, Beauty and the Beast, Brave, Cinderella, The Little Mermaid, Moana, Mulan, Pocahontas, The Princess and the Frog, Sleeping Beauty, Snow White and the Seven Dwarfs, Tangled and Raya and the Last Dragon, along with the Disney Princess live action theatrical films. The agreement also includes Frozen and the upcoming Frozen 3 film.
Mattel and Disney Consumer Products’ long-standing relationship spans various iconic brands including Pixar Animation Studio’s Toy Story and Cars.