Molang, the fun character, is going to celebrate its 10th anniversary on August 18th and in the UK and at HMV the celebration will last until October. Fans of the show will find all new Molang products that include plush, keychains, T-shirts, bags, collectables, and jewelry. You can watch a bit about the celebration and read more below.
Molang Celebrates 10th Anniversary at HMV
Molang, the French Korean character known for its kindness, will celebrate its 10th anniversary starting on August 18th, 2025, in the UK at HMV, and until October 5th, 2025. Fans will find an exciting assortment of brand new Molang products, including plush, keychains, T-shirts, bags, collectables, and jewelry. Millimages, owner of the Ambassador of Kindness and producer of he TV series and short films, will support this event with social media activities. Molang’s presence on social media is now reaching 3.5 million followers on TikTok and 835,000 on Instagram.
Nicolette Kelleher – Pop Culture Buying Manager at HMV said “I am very excited that HMV will partner with Molang in our stores from 18th August for Molang’s 10th anniversary. With a strong product line-up and range of characters from suppliers like Heroes, Heathside and Aurora, there will be a product for all fans to be part of the celebrations.”
Kirsty Guthrie KJG Ltd – Licensing Consultant for bRand-Ward, who spearheaded the successful delivery of this retail activation added “ We are thrilled to announce that a wide range of Molang products will be available in all HMV stores this summer. Perfectly timed with school holidays, back-to-school, and university season, this launch is set to delight Molang’s biggest fans – from teens and tweens to Gen Z trendsetters.”
bRAND-WARD with the support of Kirsty Guthrie and Maggy Harris is the UK agent for Molang. In addition to licensed products displayed at HMV, the following products and product categories will hit shelves in the coming months: apparel, accessories, giftware, books, stationery and much much more….
About Molang
Kind and affectionate MOLANG has a unique, instantly recognizable style. Molang is all about empathy, softness, tenderness and joy. MOLANG has no nationality, is ageless and gender-neutral. MOLANG cares for everyone and everything. Everybody loves MOLANG. MOLANG loves everybody. Iconic character of Millimages’ studios, Molang celebrates 10 years of success in 2025! Born from the encounter of two very different women, Marie Caroline Villand and Hye Ji Yoon, the adorable French-Korean character is the star of an animated TV series that now has 6 seasons, a digital first spin-off and an international licensing brand. A true viral phenomenon, Molang stands for unfailing kindness and has over 10 million fans on social networks, dazzling with its pop culture parodies on Instagram, its dances on TikTok, and its gaming videos on YouTube.