Parenting Expert & Clinical Psychologist, Dr. Becky, joins together with Peppa Pig in a partnership that will launch Hasbro’s New Muddy Puddle Parenting Initiative. The teaming will bring a multi-platform content series that will include a three-part video series on the Muddy Puddle Parenting YouTube channel, where Dr. Becky helps Mummy and Daddy Pig navigate big family changes. A new short-form series called Peppa Pig: Pep Talks that will be conversations between Peppa and guests about feeling, challenges and family dynamics, as well as a free guide you can download helping parents. Welcoming Evie is a big change for the family and we love that this is such a great way to help out real world parents, siblings and families with some of the questions and issues that they might have.
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Beloved Parenting Expert & Clinical Psychologist Joins Forces with PEPPA PIG in a Multi-Platform Partnership Launching Hasbro’s New Muddy Puddle Parenting Initiative
WHAT: Hasbro, a leading games, IP and toy company, has partnered with parenting expert and clinical psychologist Dr. Becky for a multi-platform content series that brings trusted insights directly to parents through the playful, family-first lens of PEPPA PIG.
This marks the official launch of Muddy Puddle Parenting, a brand-new parenting initiative from the PEPPA PIG brand. Designed as a go-to destination for playful, practical and educational content, the initiative debuts with content featuring Dr. Becky. View the first video here: HERE
The integrated collaboration spans multiple platforms, including:
• A three-part video series on the Muddy Puddle Parenting YouTube channel, where Dr. Becky helps Mummy and Daddy Pig navigate big family changes
• A new short-form series, Peppa Pig: Pep Talks, featuring fun, heartfelt conversations between Peppa and notable guests about family dynamics, big feelings and everyday challenges, with full content on YouTube and clips on Instagram and TikTok
• A free, downloadable guide for parents on how to navigate “irrational” tantrums and ongoing parenting content crafted to meet families wherever they areIn the YouTube premiere series, Dr. Becky shares trusted guidance with Mummy and Daddy Pig on how to prepare older children—like Peppa and George—for the arrival of a new baby, and how to help the whole family adjust after baby Evie’s arrival. The three-part video series is filled with expert-backed strategies, relatable moments and practical tips to help parents foster strong sibling bonds, build emotional resilience and encourage healthy family dynamics.
“Welcoming a new baby is a big shift—especially for older siblings, who may feel like their whole world is changing. I loved partnering with PEPPA PIG to help normalize those feelings, so parents can stay connected through it all,” said Dr. Becky.
This comprehensive partnership brings a thoughtful, real-world parenting lens to the beloved animated series, offering meaningful resources for families navigating similar transitions. This content follows the excitement sparked by Mummy Pig’s viral pregnancy announcement earlier this year on Good Morning Britain and Not Gonna Lie…with Kylie Kelce, culminating in baby Evie’s arrival in May.
Inspired by the relatable family dynamics of PEPPA PIG, Muddy Puddle Parenting dives headfirst into the ups, downs and joyful mess of raising little ones—through tantrums, milestones and everything in between. Just like Peppa’s world, it’s filled with giggles, curiosity and a whole lot of love (and muddy boots).
With fresh storylines, new characters and heartwarming family-first moments set to air in the U.S. on linear TV starting this August, PEPPA PIG enters an exciting new era—one that connects more deeply with today’s parents and continues to delight young audiences around the world.