Bluey fans will a ton of new products in 2023 and 2024 as there are 15 new licensess in the U.S. and Canada as the Emmy winning series continues to entertain. Not only that but we are also getting Bluey’s first live stage show, Bluey’s Big Play as well as upcoming new episodes.
We are excited for the new Children’s apparel by both Happy Threads and Hybrid Apparel, and we know that Jakks Pacific always does well with the ride-ons, so that should be another winner. With the success of Squishmallows, Jazwares is making Bluey HugMees. There will be many other fun items including sleepwear, blankets, pillows, slumber bags, as well as a water and snacking containers.
BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, is again adding to its already stellar roster of licensing partners creating product based on the Emmy® -winning series that has become a global household favorite. Further building on its notable list of licensing partners are 15 new licensees in the U.S. and Canada and 15 across Latin America. The innovative, imagination-inspiring products, set to debut later this year and 2024, further help kids fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.
Bluey won the 2023 Kidscreen Award for Best Animated Series (Preschool) and there’s more new episodes on the way, while Bluey’s first live stage show, Bluey’s Big Play, is visiting fans across the U.S. and Canada. Heading into Licensing Expo, Bluey is nominated for two Licensing International Excellence Awards 2023.
“Bluey fans are asking for more show-themed product and we’re excited to deliver spectacular collections from these category-leading companies,” said Suzy Raia, SVP Consumer Products and Business Development, North America and Latin America, BBC Studios. “We are working with visionary licensees who are assembling thoughtful assortments that will provide families with more unique ways to engage with Bluey.”
New partners introducing Bluey licensed products in the U.S. and Canada this year and next include:
Basic Fun – Bluey Mash’ems – assorted characters (U.S. & Canada)
Centura – Bath products (Canada)
Galerie – Seasonal confections, including holiday treats, shaped candy dispensers, advent calendars, and Finders Keepers™-seasonal confection and surprise (U.S. & Canada)
General Mills – YOPLAIT® Kids Yogurt Pack and Betty Crocker™ Ready-to-Eat fruit flavored shapes (U.S. & Puerto Rico)
Happy Threads – Children’s apparel (U.S.)
Hallmark – Hallmark Cards and co-branded Licensee’s itty bittys® line (U.S.)
Hybrid Apparel – Children’s apparel (U.S.)
Jakks Pacific – Foot to floor ride-ons, trikes, trampolines and ball pits (U.S. & Canada)
Jazwares – Bluey HugMees by Squishmallows plush (U.S. and Latin America)
KIDdesigns – Bluey headphones, speakers and Walkie Talkies (U.S. & Canada)
Kidz Toyz –Toy musical instruments (U.S. & Canada)
Little Sleepies – Co-branded apparel, sleepwear, accessories, and home products (U.S.)
Surprise Drinks – Naturally flavored water with premium attached (U.S.)
The Northwest Group – Throw blankets, pillows and slumber bags (U.S.)
Trove Brands – Co-branded Whiskware™ X Bluey snacking containers (U.S.)