My Little Pony is one of the most popular brands in the world and the mystical ponies of friendship are igniting a social movement to empower fans to celebrate the magic of friendship through random acts of kindness and friendship! The movement encourages others to “friend it forward,” in celebration of the International Day of Friendship on Saturday, July 30th.
You can get involved in the International of Friendship by performing an ‘Act of Friendship’ for someone and sharing your good deed with the My Little Pony community using #FriendshipisMagic and #FrienditForward. This could be as simple as bringing a coffee to your colleague or giving someone a new follow on Twitter! We also encourage you to use the special My Little Pony Snapchat filter, available on July 30th, to share your acts of friendship!
For each act shared using both hashtags, Hasbro will make a $1 donation to generationOn (up to $50,000) to keep the friend it forward movement going! In addition, the My Little Pony brand will be “friending it forward” to fans by offering online promotions on select merchandise and airing the mid-season premiere of My Little Pony Friendship is Magic on Saturday, July 30th at 11:30am EST on the Discovery Family Channel. To learn more about how My Little Pony is “friending it forward” to their fans, please click here or visit MyLittlePony.com.