Op was one of the hottest brand of clothing when I was growing up and now they are introducing their new celebrities for the Spring/Summer line for 2013. While Ashley Tisdale may have been my favorite we have two great selections this year with Kellan Lutz and Katrina Bowden. Pulling a Twilight actor is a good move for any campaign and one where he is going to be taking his shirt off just makes for great marketing. Katrina Bowden of 30 Rock fame, also brings in a different demographic so we have marketing appeal for everyone.
The product line is going to be an exclusive at Walmart, and Walmart online so you should not have any problems getting what you want, now just start working on that Summer body. Based on what we can see int the pictures and what Kellan has to say about the hybrid shorts I will be looking for them for myself for the summer. Katrina claims the tie dye fringe bikini to be her favorite and based on how it looks on her, who can argue.
New York, New York – April 10, 2013 – Op unveiled today its Spring/Summer 2013 marketing campaign featuring actors Kellan Lutz of the “Twilight” series, and Katrina Bowden of NBC’s “30 Rock.” The national multi-media marketing campaign will debut in May issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com. The actors join previous Op spokespeople including Cory Monteith, Ashley Tisdale, Sarah Hyland, Rumer Willis, Dianna Agron, Mark Salling, Chord Overstreet, AnnaLynne McCord, and more, as the faces of the brand.
Kellan and Katrina heat things up while making a splash in the ocean, clad in Op swimsuits and apparel. The genetically blessed actors are captured in a series of skin-baring shots at the beach, enjoying activities like hoola hooping, frisbee, barbequing, and more. The campaign was photographed in Miami by photographer Larry Bartholomew.
Op fuses beach culture with fashion by combining the latest trends with its authentic, California surf-inspired heritage. Kellan and Katrina are wearing the spring-summer Op collection of juniors and men’s apparel and accessories in the campaign, exclusively available at Walmart in the United States and online at www.walmart.com.
“I love the summer, I love kite surfing at the beach, so I’ll definitely be wearing Op.” – Kellan Lutz
“One of my favorite styles is the hybrid short. They dry quickly so you can wear them in the water, then out around town.” – Kellan Lutz
“I’m obsessed with the tie die fringe bikini- it’s such a fun style, it’s on my must-have list for summer” commented Katrina Bowden about her favorite Op bikini from the shoot.
“I love mixing and matching the brightly colored bikinis, tank tops and shorts I like to create my own individual beach style.” – Katrina Bowden
You can also check out the video below:
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