Bongo recently revealed its official Spring 2013 campaign which featured “Pretty Little Liars” actress Lucy Hale. The ABC Family star is continuing her work and association with Bongo after she served last year as the official spokesperson for the brand along side Ashley Benson throughout the 2012 campaign.
The Spring 2013 campaign was shot by the iconic photographer, Terry Richardson who used his signature sexy style and creative eye to bring out the fun and playfulness of this year’s campaign. Lucy Hale posed with props such as an oversized phone, a bubble machine, a fishbowl and a hula-hoop to catch the essence of spring and the fun it offers.
As spokesperson for the brand, Hale will continue to make personal appearances on behalf of the brand throughout the year at Sears and Kmart stores as well as host events for Bongo.
The Bongo collection includes junior apparel, swimwear, footwear, handbags, watches, jewelry, eyewear, accessories and girls’ apparel. Bongo apparel and accessories are available exclusively at Sears and Kmart stores nationwide and online at www.sears.com and www.kmart.com.
Hale currently portrays Aria Montgomery on ABC Family’s hit series, “Pretty Little Liars.” The show is in its third season and was recently confirmed to be renewed for a fourth season.
Bongo’s upcoming campaign will debut nationally this March in fashion, lifestyle and entertainment magazines. Bongo is available exclusively available at Sears and Kmart. You can see exclusive images featuring Lucy Hale from the photo shoot below: