Nina Dobrev and Ian Somerhalder are still keeping The Vampire Diaries super hot as it has been killing in the ratings. Even when it is up against major sports it still finds a way to bite the competition in the rear. With the fourth season premiere now behind us and knowing that it is doing well in the ratings, it should be another strong showing for the CW this year. I mean the Elena stuff is just crazy, and when she goes all vampire crazy on Damon, we know we are in for a crazy ride of a season. The CW is showing up strong this year with a bunch of shows that are also doing well in the ratings. So has anything stepped up to be your new favorite show on The CW?
So the question is do Nina Dobrev and Ian Somerhalder bring up the ratings or is it just the story line that has people intriqued enough to tune in every week? From everything I have been hearing they are really flipping the script with Elena. Here is the blurb from the CW on the ratings of its top show right now.
Entering its fourth season, THE VAMPIRE DIARIES still has teeth. With competition including the NFL and MLB playoffs, last night’s premiere was up 13% in women 18-34 (2.6/8 vs. 2.3/8) compared to last year’s season premiere, up 7% in adults 18-49 (1.6/5 vs. 1.5/5), up 3% in total viewers (3.18M vs 3.09M) and held steady in adults 18-34 (1.7/6).
THE VAMPIRE DIARIES outrated both NBC and ABC in the 8:00-9:00 pm hour in adults and women 18-34, and outrated NBC and tied ABC in adults 18-49. THE VAMPIRE DIARIES also outrated NBC in total viewers (3.18 vs. 3.14).
It was THE VAMPIRE DIARIES best performance among women 18-34 in two years (11/11/10).
Compared to this same week last season, THE VAMPIRE DIARIES was up 30% in women 18-34, 14% in adults 18-49, 6% in adults 18-34 and 10% in total viewers.