Mattel is joining the Twilight love fest once again. They have announced that they will be releasing special dolls of Bella and Edward’s wedding. Bella’s doll wears a matching gown from the movie and has a…

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Picture from VPO Press Release
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There have been a lot of toys that have come and gone, but if you want something that will make the test of time and has been the most profitable you need to go no further then this…

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The Toy Spy is reporting that Stardolls will be coming to a retailer near you. The free dress-up doll website has teamed up with Mattel (the company behind the…

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Warner Bros. Consumer Products has announced recently that it has extended its agreement with worldwide toy manufacturer, Mattel Inc.

This new multi-year agreement will allow Mattel to continue as the master toy licensee for the…

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Everyone seems to have their Toy List for the 2011 Holiday Season and Mattel jumps into the mix with the Mattel Brands Top 11 for Holiday 2011.  We were able to see most of these items at…

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Mattel has released a doll set of Tim McGraw and Faith Hill celebrating their 15th wedding aniversary. Tim and Faith were involved in the creative process from the start.

“Tim and Faith sent us photos of every detail of…

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We are both worn out from two days of Toy Fair 2011 but this news could just not wait.  I was able to attend the Disney Reveal event at Chelsea Pier today and have to report on…

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Ever wonder what the view is like from a Hot Wheels race car as it speeds down the track? Well, Toy Xplosion brings word that Mattel is satisfying that curiosity with the new Hot Wheels Video…

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Good news for all of those young Twilight fans! Mattel has finally put the Edward Cullen doll on sale for winter clearance. You can now buy it for $12.60, when it used to cost around $29.00…

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