The boys of One Direction want to stop bullying and that’s why they teamed up with Office Depot to create an exclusive line of products with proceeds going to anti-bullying projects.
The items will be school supplies and gifts geared towards tweens and kids. The supplies include notebooks, nail lacquers, and much more. A small percentage of the sales will be donated to One Direction’s charity choice. You can check out the video below to find out more.
It’s a great idea to use your star power and brand to help others in need. One Direction’s collection of products should please their fans and help other kids who are bullied. What do you think of One Direction’s new project? Do you think it will help bullied kids or do you think they should do something more? Honestly, the boys are doing something great and that in itself should be commendable. There isn’t really a whole lot more they can do other than donate more money or join an anti-bullying public service announcement.
Do you plan to purchase products or items from their line or not? Do you think it was a savvy business plan? Feel free to share your thoughts and ideas on all of this!
Article source from Disney Dreaming