My Little Pony Heads To Build-A-Bear Workshops

By on March 26, 2013

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The Build-A-Bear Workshop has announced their newest customizable stuffed animal line: My Little Pony. The interactive entertainment retailer is bringing the magic of friendship to guests everywhere with their newest collection of officially licensed characters from Hasbro, Inc.

The My Little Pony line will arrive at Build-A-Bear Workshops on April 1st with much loved characters including PINKIE PIE and RAINBOW DASH ($24 each). The stuffed ponies will be available throughout North America and on the official website. The customizable ponies are a first for the brand and allows Guests to engage with these iconic characters in new and exciting ways at Build-A-Bear Workshop and uniquely personalize PINKIE PIE and RAINBOW DASH like never before.

Maxine Clark, Build-A-Bear Workshop founder and chief executive bear, said,

“We know our Guests, from all generations, love the MY LITTLE PONY characters and we are thrilled to be teaming up with Hasbro to bring PINKIE PIE and RAINBOW DASH to Build-A-Bear Workshop. Moms remember this brand from childhood – and now they can share the nostalgia, friendship, and fun with their own kids.”

To celebrate the new release, Build-A-Bear Workshop stores nationwide will host a series of special events from April 1 through April 7. Guests and associates will be encouraged to dress up in their favorite MY LITTLE PONY fashions. Additionally, while making a MY LITTLE PONY friend, Guests can take a pony personality quiz, recite the pony promise, and learn how to style their pony’s hair with a special hair care brochure. The bright and colorful manes on PINKIE PIE and RAINBOW DASH allow kids to engage in imaginative play with the ponies. PINKIE PIE has signature pink locks and RAINBOW DASH has a multi-colored mane that can be brushed, combed and braided with an exclusive MY LITTLE PONY hairbrush ($3), available only at Build-A-Bear Workshop.

Guests can dress PINKIE PIE and RAINBOW DASH in their signature capes ($13.50) or a variety of other fashions to create the perfect look, including:

  • MY LITTLE PONY skirt outfit ($12.50)
  • Knight costume ($15.00).
  • MY LITTLE PONY theme song ($6) that can be added to any stuffed animal
  • Hair extensions ($4.00)
  • Rainbow skates ($6.00)

“Friendship is at the heart of the MY LITTLE PONY brand and we are thrilled to offer fans of all ages a whole new way to create their own friendship stories with PINKIE PIE and RAINBOW DASH at Build-A-Bear Workshop,” said Samantha Lomow, SVP Global Marketing.

The MY LITTLE PONY brand has brought fun, friendship & joy to millions of kids of all ages around the globe.  The “My Little Pony: Friendship is Magic” animated series is created by Hasbro Studios and is currently airing on The Hub TV Network in the United States, and can be seen globally in over 170 countries.

About Sarah

Sarah is journalist and artist who lives in the city. She loves movies and television. She reads early and often. Leader of Optionated.com

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