Target To Sell Dora Rocks Merchandise


Nickelodeon is working hard to keep themselves going as strong as Disney and they recently launched a new product line with Target. The new Dora Rocks line is based upon the same special that Nickelodeon aired last month. The line will revolve around the musical aspect and show off new colors, and outfit for Dora. The line (which will feature a pretty wide array of items) will be sold both online and in stores through April. Dora the Explorer has remained as one of the network’s biggest running shows and already has a huge list of related merchandise sold via Target and other retailers. You can read more about the clothing, toys and related items in the official press release down below.

I am glad that they are thinking outside of the box. It has to be tough for Nickelodeon since they don’t have their own line of stores and they also don’t seem to be up to par with Disney on merchandise. Yes, they have become much better at that part of their game, but it is still a far cry from Disney. However, I will admit that their whole Dora the Explorer line has done really well for the network. It seems like everywhere you go, they have Dora related items. I am pretty sure that both Walmart and other retailers will be feeling the pain for missing out on this great chance to cash in on a huge series even more.

How did you like the whole Dora Rocks! special? I didn’t see it, but I have heard great things about it. So I do think this news only helps to confirm that for Nickelodeon. It was only a matter of time before they found a way to cash in on it even more so. Granted, I will say that this line likely should have been released sooner, but at least they are working on making sure to give fans as much as they can. I don’t think little kids could ask for more than a whole Dora Rocks themed life. That is pretty close to perfection for them as they will likely ever feel until the next big preschool thing is released. Until then, you can read more about the new line down below.

Nickelodeon Launches Dora Rocks! New Limited-Edition Product Line

Preschoolers, Get Ready to Rock Out!

NEW YORK, Feb. 5, 2013 /PRNewswire/ — Nickelodeon today announced an exclusive apparel, toy and specialty goods line inspired by Dora Rocks!, the music-themed half-hour primetime special which premiered in January. Available now exclusively at Target stores nationwide and on through April, the product line features musical elements, vivid colors and a fresh new outfit for Dora. Emmy award-winning Dora the Explorer currently reaches more preschoolers than any other show on television (12.4 million), and averages a 4.9/661,000 K2-5 and 1.5 million total viewers.

“We are excited to bring the Dora Rocks! experience to Target’s guests,” said Ron Johnson, senior vice president of Retail Development, Nickelodeon Consumer Products. “Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products.”

Dora Rocks! features an array of themed products, only available at Target, including:

Exclusive apparel and accessories such as T-shirts, backpacks, shoes and more
A DVD package, distributed by Paramount Home Entertainment, featuring the direct-to-DVD release of “Dora Rocks!”
Dora Rocks! Music from the Special & More CD featuring 12 upbeat tracks including the series theme song and tunes from the television special
Dora Rocks! themed bedding, toys, games, headphones, musical instruments, books and activities.
In “Dora Rocks,” Benny has a sing-along party where he and Dora perform a special song together. Before they arrive at Benny’s Barn, Dora and Boots must use a microphone for the animals to create a rocky avalanche to cross Rumble Canyon. When they discover that Benny forgot to send out invitations to his party, they use the microphone again to call all of their friends to the barn for the sing-along.

Nickelodeon’s award-winning website,, offers parents and preschoolers the opportunity to learn more about the “Dora Rocks!” special and print out activities like a musical learning pack, make your own microphone, puppet theatre, and much more. Parents are able to submit videos of their kids rocking out to the song from the special for a chance to see them in a music video on TV and on the website. The website features a brand new online game for kids, Dora Rocks!: A Sing-Along Party Game and a Dora fan club sweepstakes giving away the ultimate music party, plus other Dora Rocks! prizes.

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. For more information or artwork, visit Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

article & image source-Nickelodeon

About Sarah Peel

Sarah Peel is a freelance writer/blogger who has written for many sites and is the owner of Miss Virtual Reality

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