The largest distributor and licensor of anime and manga in North America, Viz Media, announced today that they would be releasing an original graphic novel series alongside the launch of “Max Steel.” The series is scheduled to debut in the fall of this year as it is published under the VIZ Kids imprint.
“Max Steel” was created and developed by Mattel and has become an global entertainment franchise with products spanning from toys to publishing as well as consumer products. In addition, a new MAX STEEL CGI animated series co-produced with FremantleMedia Enterprises (FME) will premiere in the U.S. on the Disney XD channel on March 25, 2013.
Max Steel is the ultimate aspirational teen hero with a secret! The story revolves around the trials and tribulations of a teenaged boy named Maxwell McGrath™ and his out-of-this world alien companion, Steel. Both have super strengths and powers, Max with Turbo energy and Steel with alien intellect. Steel gives Maxwell the ability to harness his power while merging his own to create one unified super force, Max Steel. When they combine forces to create Max Steel, the ultimate superhero is unleashed- unlocking their inner heroes.
“MAX STEEL is a fun and action-packed adventure that we look forward to launching this year,” says Beth Kawasaki, Senior Editorial Director, VIZ Kids. “Max and his sidekick, Steel, embark on all sorts of adventures as they battle evil forces and monstrous villains while balancing school, first dates and homework. Our latest original graphic novel property will add an exciting new dimension to the MAX STEEL franchise. Max and Steel will soon discover that facing challenges together is always better than facing them alone and the power of two is always greater than the power of one!”
The new original graphic novel series from VIZ Media and the forthcoming animated series launches the MAX STEEL storyline with exciting characters, villains and a superhero for today’s tech forward kid. The graphic novels will be rated ‘A’ for All Ages, and will carry an MSRP of $7.99 U.S. / $9.99 CAN.