Build-A-Bear Workshop® Supports Stop Cyberbullying Month With Cody Simpson
Build-A-Bear Workshop® recently announced plans to continue to promote the month of October as Stop Cyberbullying Month at Build-A-Bear Workshop. The company has teamed up with their Brand Ambassador, pop singer Cody Simpson, to raise awareness of the issue by inviting Guests to take the pledge against cyberbullying with a number of programs in Build-A-Bear Workshop® stores and online at Bearville.com™, the company’s virtual world and entertainment destination.
Cyberbulling is defined as the use of digital technology as a weapon by one minor to hurt another minor and it has become a growing problem in our society that basically lives behind one screen or another. The Build-A-Bear Workshop online safety program for children and parents has been developed in association with leading cyber safety expert Parry Aftab, executive director and founder of WiredSafety.org. The organization is the world’s largest cyber safety group that aims to increase online safety awareness by providing families with resources and usage guidelines. The organization also operates StopCyberbullying.org.
Cody Simpson, Build-A-Bear Workshop Brand Ambassador, commented on the campaign saying,
“Bullies aren’t just in school, they’re online too. The goal of Stop Cyberbullying Month is to raise awareness that cyber safety is very important and something everyone should always remember to stop, block and tell. I always remind my fans to not do anything online that they wouldn’t do in real life and together, we can help put an end to bullying.”
Maxine Clark, Build-A-Bear Workshop founder and chief executive bear said,
“At Build-A-Bear Workshop, we strive to provide a fun and safe experience for all our Guests, both in our stores and online at Bearville.com. We are pleased to work in association with WiredSafety.org to help stop cyberbullying and continue our commitment to protecting children’s play online.”
The Build-A-Bear Workshop® company-wide Stop Cyberbullying program is comprised of several online and in store elements.
- Citizens of Bearville.com can take the WiredSafety Pledge and receive a virtual safety sash and virtual awareness poster for their online characters.
- Cody Simpson, Build-A-Bear Workshop Brand Ambassador, is participating in the company’s efforts for Stop Cyber Bullying month with an anti-bullying video playing in the Bearville Theater and on the Build-A-Bear Workshop® YouTube channel.
- On Facebook and Twitter, Guests receive a badge to share with their Facebook friends for taking the pledge against cyberbullying.
- Guests receive a sticker saying “I pledge to not bully” by taking the pledge at the Stuff Me station.
Dave Finnegan, Build-A-Bear Workshop® chief information and interactive bear, spoke about the campaign stating,
“Build-A-Bear Workshop® is committed to making our virtual world a safe and fun extension of the Build-A-Bear Workshop® in-store experience by creating awareness for this important safety message. We will continue to listen to our Guests and work with key partners like WiredSafety.org to create a safe online space for children.”