Saban Brands Acquires Digimon Brand
Digimon, a world wide known franchise, was recently acquired by Saban Brands. The acquisition encompasses the rights of the anime property outside of Asia. The addition of Digimon continues Saban Brands’ dramatic growth since reacquiring the Power Rangers property and purchasing lifestyle brand Paul Frank in 2010, amongst others.
The Digimon franchise which first appeared in the U.S. in 1999, features powerful creatures known as Digimon (digital monsters) as they battle for supremacy. The Digimon partner with young human friends as they defend their world and Earth from various evil forces.
Elie Dekel, President of Saban Brand, commented on the acquisition stating,
“We’re thrilled to reconnect Saban Brands with Digimon, an entertainment franchise that embodies the strong fan base and growth potential we look for in new additions to our portfolio. We look forward to reintroducing the brand in new and exciting ways that will allow more fans to engage with Digimon.”
“Digimon Fusion” will premiere a brand new season at MIPCOM which will be held October 8-11 in Cannes, France. MarVista Entertainment has been appointed to handle international distribution (outside of Asia) of the new season, as well as distribution for more than 250 half-hours episodes of Digimon content from the library.
“We are naturally excited to further extend our relationship with Saban Brands to represent the Digimon franchise and to present the latest iteration, Digimon Fusion, to international buyers at MIPCOM,” commented Fernando Szew, Founding Partner and Chief Executive Officer of MarVista Entertainment. “Children worldwide have embraced the Digimon television series since its launch, providing strong ratings success for broadcasters around the globe, and we anticipate a lot of enthusiasm from current and new partners who will undoubtedly want to play a key role in the continued growth of the Digimon franchise.”
Saban Brands will work with MarVista Entertainment for distribution of the series outside of Asia. Japanese animation studio, Toei Animation Co., Ltd. will handle licensing and distribution of the property in Asia.