Nicki Minaj Launches First Fragrance w/ Public Appearance at Macy’s

By on September 21, 2012

It seems every popstar and singer eventually releases their own fragrance. Now, internationally known multi-platinum recording artist, Nicki Minaj has joined the ranks of fellow performers with the launch of her debut fragrance, Pink Friday. Minaj will release the new scent with a personal appearance at Macy*s Herald Square in NYC.

On Monday, September 24th, at 3:30 pm (EDT), Nicki Minaj will meet with 300 lucky fans to celebrate the launch of Pink Friday. The opportunity to meet Minaj and get an autographed limited edition Pink Friday commemorative ad will be provided to the first 300 fans purchasing the Macy’s Pink Friday Exclusive Gift Set Bundle.

Additionally, Nicki recently revealed the Pink Friday national ad campaign via Twitter. Shot by top NYC-based commercial photographer Howard Huang, the campaign captures the larger-than-life nature of the fragrance and multi-platinum recording artist behind it.

Noreen Dodge, Global Marketing & Creative Development commented on the new fragrance and campaign, saying,

“It has truly been a privilege to work with Nicki throughout the evolution of Pink Friday. She is a ‘creative’ in every sense of the word and brings a level of passion to the project that inspires us with every detail.  She is an amazing woman: a high achiever who holds herself to a standard that will allow the brand to make its own brilliant mark in the beauty category.  There have been no boundaries in making the decisions surrounding the launch of Pink Friday, and that impact will prove phenomenal for the brand.”

The gift set bundle includes:

*Retailing at $155, the Macy’s Pink Friday Exclusive Gift Set Bundle is available for presale exclusively at Macy*s Herald Square on September 22nd; one per customer

  • 1.7oz/50ml EDP                              $49
  • 3.4oz/100ml EDP                            $59
  • 6.8oz/200ml Body Lotion               $25
  • 5.0oz/150ml Hair Mist                     $22
  • Autographed Pink Friday commemorative ad to be signed by Nicki in-person on September 24

The product design for the bottle features a statuesque version of Nicki Minaj herself. It has gilded facial features with radiant pink lips and pink hair that has become trademark for Minaj. The deluxe size bottle also features an original NICKI MINAJ nameplate necklace. For the finishing touch, the back panel captures an untamed original image of Nicki for her fans to absolutely cherish.

Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman.  I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song.  Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension,” says Nicki Minaj.  “I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong.  Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”

About Sarah

Sarah is journalist and artist who lives in the city. She loves movies and television. She reads early and often. Leader of Optionated.com

3 Comments

  1. Sarah

    September 21, 2012 at 9:54 am

    Can I say that I find the bottle design slightly creepy?

    • Damon Cap

      September 21, 2012 at 10:10 am

      Hehe, it sure is different

  2. Sarah

    September 21, 2012 at 10:11 am

    The gold face freaks me out! haha

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