Disney Welcomes Arrival of First Disney Baby Store and Online Boutique
The very first Disney Baby Store has officially arrived in Glendale, California. The Disney Baby brand provides parents with essential products and information they need for “creating magical moments right from the start™.” The new Disney Baby Store will provide all the exclusive products that families love featuring favorite characters and moments from the Disney world.
Disney Baby products help families celebrate all the magical moments of having a child such as playtime, bathtime, on-the-go, getting ready, mealtime, dressing baby, baby’s firsts, and in the nursery. In addition to the first store, the Disney Baby online boutique launched today at DisneyStore.com/disneybaby, and a selection of Disney Baby products is also available within Disney Store locations nationwide offering families the same high-quality infant and toddler products in popular Disney character styles.
Bob Chapek, president of Disney Consumer Products spoke about the new store, saying:
“We launched the Disney Baby line to address the needs of moms looking for superior baby products that also help them celebrate the joys of being new parents. Today marks another important milestone in the growth of the Disney Baby brand as we continue to provide moms with the exceptional quality and innovation they expect from Disney through expanded retail experiences.”
Disney Baby has made a name for itself as the premiere company offering today’s parents everything they need to bond with their child at every stage. The Disney Baby Store and online boutique feature many high-quality giftable products that are perfect for grandparents, aunts, uncles and friends looking for something special. Both the store and the online boutique are organized around the special moments of baby’s day, making it easy and fun to shop. Apparel and sleepwear sold is made with 100 percent organic cotton.
During the opening celebration, actress Alison Sweeney greeted more than 20 expectant military moms with Operation Shower, a non-profit organization that supports military families by hosting baby showers to ease the stress of deployment. Disney recently teamed up with the organization to honor the new mothers and their families. They were treated to a baby shower and complimentary shopping experience in the brand new store.
“Disney is such a classic brand, and as a mom myself, I am excited to celebrate the launch of the first ever Disney Baby Store,” said Sweeney. “I am so happy to share this magical moment with everyone, especially the military families who serve our country and make us proud every day.”
Many Disney Baby Store products will be available exclusively at the Disney Baby Store, Disney Store locations nationwide and online at www.DisneyStore.com/disneybaby
You can see a few images from the celebration below: