K’NEX To Host MARIO KART Wii Building Set Event At Nintendo World NYC

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The U.S. construction toy company that is focused on  Building Worlds Kids Love™, K’NEX, is celebrating their newest addition of the K’NEX Mario Kart™ Wii Building Sets. The new sets join the already wildly successful and award winning building line on Thursday, August 23^rd  with a fun-filled, in-store event for fans.

The Mario Kart Wii Building Sets are designed for children ages 6+ and combine the award-winning K’NEX building system with beloved characters from the popular Mario Kart Wii game, bringing Mario, Luigi, Bowser, Donkey Kong and other fan favorites from the video screen to the construction aisle.

Michael Araten, president and CEO of K’NEX, said,

“We are excited to partner with Nintendo World Store to unveil the newest K’NEX Mario Kart Wii Building Sets to our fans. What the success of this line has shown us is that not only are we enabling kids to build a world they love, but by offering them interchangeable track and expansions sets it becomes their world—a world in which using their imagination is key, where they can interact with their favorite characters and bring the video game to life in a whole new way!”

Through the event, fans will be able to learn more about the upcoming products through a series of hands-on activities including building stations, product demonstrations, and photo opportunities with Mario and Luigi. All of the gaming stations will feature Mario Kart games during the event, and the first 1,000 fans to enter the store on August 23^rd will receive a free K’NEX Mario Kart Wii Buildable Figure Bag.

But the fun doesn’t stop there, as fans can also complete a variety of contests for a chance to win K’NEX Mario Kart Wii Building Sets.

During the event, a giant track display will demonstrate the size and scope of tracks that can be built at home with the purchase of multiple sets.

The celebration will be held at the Nintendo World Store in New York City’s Rockefeller Center from 9 AM to 1 PM. The new additions to the K’NEX Mario Kart Wii line will debut in August 2012 in retail stores across the country.   Suggested retail prices range from $7.99 to $149.99.  For more information, visit www.knex.com.

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