Duo It Better with the Fruity and Cool Flavors of New Ice Breakers Duo Mints

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The Hershey Company, who owns Ice Breakers, introduced their newest sensation, Ice Breakers Duo. The mints come in two flavors – Raspberry and Strawberry – and combine a sweet, fruity taste with the brand’s signature cooling crystals and are available at retailers nationwide.

To celebrate the new line of mints, Ice Breakers is challenging fans to Duo It Better™ on Facebook with four different activities that will help them bring out the sweet and cool sides of their personalities including access to three exclusive Pandora radio stations—Ice Breakers Duo Sweet Station, Ice Breakers Duo Cool Station and Ice Breakers Duo It Better Station.

Anna Lingeris, spokesperson for the Ice Breakers brand said,

“Ice Breakers Duo mints offer fans the best of both worlds with a delicious and invigorating fresh breath experience that pairs a sweet, textured fruity side with a cool, smooth minty taste. We’re excited to bring this duality to life through a special partnership with Pandora® and an interactive Facebook® app that gets fans involved by taking a look at both the sweet and cool sides of their personalities.”

Ice Breakers fans can visit Facebook.com/Icebreakers to identify their personality duality through the following features:

• Analyze – Facebook profiles say a lot about a person, so Ice Breakers fans are invited to analyze theirs to find out where they land on the sweet versus cool scale. Who wouldn’t want to be “Sweet as a Koala Bear Hug” or “Cool as a Snowman’s Belly Button?”
• Listen – Three custom Duo It Better Pandora radio stations offer fans sweet and cool music, featuring mash-ups, collaborations and covers to balance out the sweet and cool sides of their personalities.
• Vote – In addition to listening to awesome tunes on the three Duo It Better Pandora stations, fans can also vote for songs to add and remove from their radio station. Let your sweet or cool voice be heard!
• Create – Fans can Duo their profile picture by combining photos of their sweet or cool side with that of a friend’s and upload it to theIce Breakers’ Facebook app.

Ice Breakers Duo mints are available in 1.3 oz containers and are now available at mass, grocery, drug and specialty retailers nationwide.