Disney Debuts New Collections For Back To School Featuring “Shake It Up” and “Phineas and Ferb”

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Disney Consumer Products have revealed its upcoming 2012 Back To School product lineup including a brand new merchandise collection inspired by the tween lifestyle. The collection is inspired by the smash hit contest, “Make Your Mark”, tied to the Disney Channel’s successful TV series “Shake it Up.”  The lineup also includes a new shoe line from etnies inspired by the Emmy Award-wining Disney Channel TV series “Phineas & Ferb.”

The new collection that is sure to be a must have this back to school season includes:

Shake It Up by Make Your Mark – Taking the very best looks from popular Disney Channel dancers, CeCe and Rocky, the new collection features a color palette grounded in neutral black, vibrant fuchsia and electric purple, with grey heather, creamy white and bright citron to round out the assortment.  Trend right details are present throughout with lace and sequins, a range of graphics, knits in flared and front tie fashion tops, color blocked bandage style mini’s, fashion forward animal print leggings, and a blazer inspired jacket with an attached contrast hoodie.  Fun and feminine styles are echoed in the flirty lace skirts, beautiful ruffle chiffon dresses with lurex detail, and lace baby dolls layered with racer back tanks.  Always playful at heart with a touch of attitude, this collection features a variety of party outfits and fun go-to pieces are easy-to-layer for an infinite number of looks. Shake It Up by Make Your Mark is exclusively available at Sears stores nationwide.

Disney “Phineas and Ferb” Footwear Collection by etnies – In creating this new collection, etnies designers took characters and elements of the hit TV series and incorporated them into fun and fashionable shoes for children. etnies’ Ronin features the main characters with bright blue, orange and green splashes of color while the RVM Vulc takes its muse from Perry the Platypus, aka Agent P., by featuring an image of his face on the padded tongue and a cartoon screen print of him in action on the shoe’s side panels. The styles are available in sizes 10C through 7C and will be available in August at Zappos.com, Famous Footwear, and WSS.

Personalizable Brave Backpack – Carrying her trusty bow and arrow, the flame-haired star of Disney·Pixar’s “Brave” is all set for her medieval adventures. Pictured on clear PVC, Merida stands out against the glittering underlayer of this backpack that can be personalized with up to 10 characters (including spaces). Available at DisneyStore.com for $19.50, this backpack measures 15 x 12 x 5 inches and can also be accessorized with the Brave lunch tote and 16oz. water bottle.

ReadyPac Cool Cuts® Mini Meals and Salads – Ready Pac Foods has developed a new line of innovative Disney-themed Cool Cuts® Mini-Meals and Salads formulated specifically for the tastes and preferences of kids 6 – 12. In addition, a Disney character is matched to each item based on the character’s personality, and inside kids will find a “fun factor” that matches the Disney character on the label, such as a sticker or temporary tattoo. All items will be available in August at traditional grocery stores and other club and mass merchandise stores where fresh produce is sold.

Disney To-ki-o Treats Cosmetic Collection – Lip Smacker introduces stylish, prestige-inspired To-ki-o Treats, an innovative beauty brand created especially for tweens and teens featuring Disney characters. Playful products feature a modern interpretation of iconic Mickey Mouse, Minnie Mouse and friends in a fresh, energetic lineup, including tie dye lip glosses, fragrances, eye shadow duos and other giftable cosmetics. Disney To-ki-o Treats Cosmetic Collection arrives at Walmart stores nationwide in August.

One Comment

1. 

   Ryan

   July 20, 2012 at 1:39 pm

   Did you know Zendaya (Shake It Up’s Rocky) is a vegetarian? And what better way to point that out to us by having her character appear on the Cesar Salad?

   Reply