Bongo Fall Campaign Launch Features Lucy Hale + Ashley Benson
Iconix Brand Group, Inc. revealed its new Fall marketing campaign for its brand, Bongo. Then new campaign features “Pretty Little Liars” lead actresses Lucy Hale and Ashley Benson. This marks the second season that Hale and Benson have starred in the campaign for Bongo.
The title of the campaign is entitled, “On Set” and it gives Bongo fans a behind the scenes look at Hale’s and Benson’s life on the set of their show.
Benson commented on the campaign saying,
“Being the face of Bongo is so cool, Lucy and I have a great time together and the shoots are always really fun. The clothes are really cute and it’s hanging out with your friends all day, its nice!”
Hale echoed her sentiment stating,
“We’re both very comfortable, very casual, so it’s fun to play dress up at photo shoots like this, we get to show off our inner vixen.”
The talented actresses will also make personal appearances on behalf of the brand throughout the year at Sears and Kmart stores as well as host events for Bongo.
The Bongo collection includes junior apparel, swimwear, footwear, handbags, watches, jewelry, eyewear, accessories and girls’ apparel. Bongo apparel and accessories are available exclusively at Sears and Kmart stores nationwide and online at www.sears.com and www.kmart.com.
Dari Marder, Chief Marketing Officer, Iconix Brand Group said,
“Lucy and Ashley are so easy to work with and we had a blast on set. They are fun, energetic and our Bongo consumers really relate to them both on and off the set of ‘Pretty Little Liars’.”
The multi-media campaign will debut in August and September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, People StyleWatch and Elle as well as outdoor, online, www.bongo.com, and in Sears and Kmart marketing and in-store collaterals.
The campaign was created by Iconix in-house marketing team and shot in New York City by fashion photographer, Yu Tsai.
You can see some of the images from the campaign below: