Birds Eye and Jennette McCurdy Shake Up America’s View of Veggies

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iCarly’s Jennette McCurdy has become a veggie-loving ambassador, partnering with Birds Eye to inspire kids to love their vegetables. As part of the “iCarly iCook with Birds Eye” initiative, parents and kids can create their own veggie dish for a chance to have it features on an epode of the show “iCarly” as well as enter for a chance to win a trip to the set with McCurdy.

Aiding children’s creativity, kids can experiment creating their dish using the virtual kitchen and dish creator. They can also submit the dish to be featured as the “Chef of the Week.” On the site, there will be exclusive “wacky veggie fun” video content with UPC codes from Birds Eye Steamfresh packages. And, Birds Eye will look to the kid-inspired creations for future product innovations.

McCurdy announced the new initiative via her 3 million Twitter and Facebook fans with a special video featuring an impromptu veggie rap song.

“It’s all about celebrating the awesomeness of veggies,” said McCurdy.  “With all the variety, colors and deliciousness packed into Birds Eye vegetables, it’s fun to get crazy in the kitchen, and I’m committed to being a role model by eating more veggies every day.”

Birds Eye has a sustained commitment to engage kids with vegetables and help reverse the decline of nine out of ten not getting the recommended amount. Beyond the Nickelodeon partnership, Birds Eye pledged a three-year commitment with the Partnership for a Healthier America (PHA), which includes marketing and advertising vegetables directly to kids in their voice and bringing to market kid-inspired products.

First Lady Michelle Obama has even commended Birds Eye for their innovative approach to inspiring kids and helping parents. She has stated that she is “proud that Birds Eye and the Partnership for a Healthier America have come together to make the healthy choice the easy choice for families.”

Moms can get involved with the campaign, too, by visiting BirdsEye.com to check out new kid-friendly recipes, such asGreen Monster Pizza Night and Grilled Cheesy Broccoli Pockets with Ham featuring Birds Eye Steamfresh® products. Birds Eye Steamfresh is perfect for kids’ cooking because no knives or hot stoves are required—they can help press the buttons on the microwave and, with mom’s help removing and pouring, it’s simple for kids to prepare their own creations.

Rodrigo Troni, senior vice president of marketing, Birds Eye,

“Nickelodeon is a perfect partner for Birds Eye to inspire a new generation of vegetable lovers because they have powerful assets like iCarly that kids love and the right creative, fun and engaging approach that will encourage change for future generations. We’ve become mom’s ally at the dinner table and we want to help moms even more by encouraging kids to think about vegetables differently. Moms know the benefits of vegetables on the plate, but it takes a breakthrough approach to get kids involved so they own and enjoy their vegetables.”

Birds Eye is a pioneer of frozen vegetables that are both delicious and healthy. With more than 40 unique vegetables offered and countless ways to enjoy them, from pure and simple vegetable favorites to sauced and seasoned sides and steamed varieties, Birds Eye gives consumers limitless possibilities to complete the meal with vegetables every day.

You can get more information about McCurdy and iCarly’s involvement with Birds Eye here.

4 Comments

1. 

   Morgan

   July 11, 2012 at 3:18 pm

   Sarah what you say is interesting and helpful. Comments about Obama YourMomma are out of place here. We DO NOT want anyone in the government telling us what and how to eat! Are we stupid?

   Reply
2. 

   Taylor

   July 11, 2012 at 8:15 pm

   I whould love to be picked for the sweepstakes because I watch Icarly every day!!

   Reply
3. 

   miramcdonald

   July 11, 2012 at 10:22 pm

   wooooooooooooo i love icarly

   Reply
4. 

   miramcdonald

   July 11, 2012 at 10:23 pm

   ;]

   Reply