Don't Miss

SEGA Reveals Partnership With NASCAR Superstar Danica Patrick

By Sarah on June 6, 2012

SEGA^® of America Inc recently announced their new partnership with NASCAR racer Danica Patrick. She will be appearing alongside beloved character Sonic the Hedgehog in Sonic & All-Stars Racing Transformed™, the new racing game where players speed across land, air and water in fully transforming vehicles.

In the game, Danica will be a playable character with customized vehicles. Players will be able to test their racing abilities as Danica against an a cast of SEGA characters including Sonic, Knuckles, AiAi and others.

“It’s a very exciting experience since I’ll be sharing the screen with such an iconic character,” said Danica Patrick. “I cannot wait for gamers to jump into my customized, transformable vehicles and give Sonic a run for his rings this holiday season!”

Masanao Maeda, President and COO of SEGA America also said,

“Danica Patrick is one of the most popular athletes in the world and her accomplishments both on and off the track make her the perfect partner for Sonic & All-Stars Racing Transformed. Danica’s involvement showcases the broad appeal of this title – everyone from casual gamers to hard core racing fans will be able to enjoy the fun.”

Danica will also be racing in a customer No. 7 Sonic the Hedgehog Chevrolet, fielded by JR Motorsports, during the O’Reilly Auto Parts Challenge on November 3rd. The race, part of NASCAR’s Nationwide Series, marks Sonic the Hedgehog’s NASCAR debut.

Her customized car will be unveiled at the SEGA booth at E3 in the Los Angeles Convention Center. Fans can also expect to see Danica in other aspects as well. She will be integrated into the national marketing campaign for Sonic & All-Stars Racing Transformed.

Sonic & All-Stars Racing Transformed will be available on the Xbox 360® video game and entertainment system from Microsoft, PlayStation^®3 computer entertainment system, PlayStation®Vita system, the Nintendo 3DS™ hand-held system, Nintendo’s Wii U™ system and PC Digital Download this holiday season.