Many people are familiar with PEOPLE’s annual World’s Most Beautiful franchise, but this year they are taking it the streets to find out what Real Beauty means. They are aiming to celebrate real women in the issue for the first time ever. Today, PEOPLE announced the “PEOPLE’s Search for Real Beauty at Every Age” which is a search for real women between the ages of 20-59 to appear in the 23rd annual “World’s Most Beautiful” special double issue.
Truly, the “Real Beauty at Every Age” campaign is a great thing. The campaign is a fully integrated contest where the readers of PEOPLE can visit the website (PEOPLE.com) to nominate themselves or someone they know. All they have to do is submit a photo and let them know what beauty means to them. Fans can then vote their favorites from April 2- 8th with one winner chosen to represent each age. From there, four grand prize finalists will receive an all-expenses paid trip to New York City for a glamourous photo shoot.
The nominations will be accepted from Mach 6th through the 18th. Voting begins on April 2- 8th.
“The ‘World’s Most Beautiful’ franchise is always looking for new ways to celebrate and reinvent what it means to be beautiful,” says Liz Sporkin, Executive Editor, PEOPLE Magazine. “PEOPLE.com fans love being a part of the action,” adds Janice Morris, Managing Editor, PEOPLE Digital. “The ‘Real Beauty at Every Age” campaign gives fans a chance to truly lend their voices to one of the brands biggest and most recognized franchises for the first time.”
This year’s issue will hit newsstands on April 27th.
You can keep up with the contest and PEOPLE by following their twitter feed: @peoplemag, and hashtag #realbeauty. The tweets will also be featured on the real beauty tweet tracker on the website.
PEOPLE revolutionized personality journalism in 1974; today it’s the world’s most successful and popular magazine. Each week the PEOPLE brand brings more than 43 million consumers the latest news, exclusive interviews, and in-depth reporting on the most compelling people of our time. In addition to unparalleled access to the entertainment community, the stories of real-life “Heroes Among Us” remain an essential component of PEOPLE’s editorial approach. PEOPLE.com is the premier web destination for celebrity news, photos, style and entertainment coverage. With reporters across the globe, PEOPLE is headquartered in New York City.
About PEOPLE Digital
PEOPLE.com is the No. 1 celebrity magazine website, with more than 13 million unique users a month and more than 1 billion pageviews. Powered by an extensive team of web-dedicated editors and writers, PEOPLE.com provides an unrivaled 360-degree look at star lives via several channels—the A-Z celebrity bio database, News, Photos, Moms & Babies, Pets, TV Watch, Video and StyleWatch. The site’s mobile editions are read by more than 2.5 million users each month, while the site’s social media extensions reach nearly 5 million fans every day.