Warner Bros. Consumer Products Extends Contract With Mattel

Warner Bros. Consumer Products has announced recently that it has extended its agreement with worldwide toy manufacturer, Mattel Inc.

This new multi-year agreement will allow Mattel to continue as the master toy licensee for the complete universe of DC Comics characters.  Under the terms Mattel will be given unprecedented access to the complete vault of DC Comics Characters, which includes more than a thousand world-famous DC Comics Super Heroes and DC Comics Super Villains, such as Superman, Batman, Green Lantern, Wonder Woman and The Joker.  Further, the agreement includes popular characters such as The Flash, Aquaman, Shazam!, Green Arrow and Hawkman.  DC Comics Super Heroes have a huge worldwide fan base that keeps the demand high for imaginative and new products.  This agreement will allow fans to continue to enjoy the products they have come to love and enjoy.  Mattel is set to develop toy lines for two of Warner Bros.’ most highly anticipated theatrical releases: on July 20, 2012, The Dark Knight Rises, and on June 14, 2013, Man of Steel.

There will also be future collaborations including Warner Bros. upcoming animated series Green Lantern and upcoming product support for Young Justice.  “We are thrilled to further our long-standing partnership with Warner Bros. Consumer Products and support the extensive DC Comics portfolio’s franchise development,” said Tim Kilpin, Executive Vice President of Mattel Brands. “The DC Comics characters are rich in story and we look forward to bringing these popular characters to life through innovative product design.”   What do you think of this deal?

Source News:  Wall Street Journal  Market Watch