Toys R Us To Start Selling Victorious Themed Electronics

Nickelodeon is copying Disney’s level of success with their original live action series. Here is an example:Victorious is getting their own line of electronics and accessories that will be sold at Toys R Us. The brand will have a selection of MP3 players, microphones, totes and other fine items that will have their brand or Victoria Justice’s face on it. You can read all about it in the official press release down below at the bottom.

I have to say that I am happy to see that they are doing well. While I am more of a fan of older style toys, I do think that kids will find them fun to play with. I personally wonder why some of the others shows on Nickelodeon haven’t had this come out yet, though. I would think that the show iCarly would also be a top performing show and have a line coming out about now as well. Granted, they might be testing the waters out for the other shows as well.

Are you happy that they are releasing Victorious themed items now? I will admit that the idea is great, but singing dolls are and having someone’s face on your blanket is a tad weird. However, that is what kids like today and if it can sell well for those behind it, then more power to them. Either way, it was a smart move to release them around the holidays, it will be the bang they need to kick start the brand with success.

WAYNE, N.J., Nov. 9, 2011 /PRNewswire/ — Toys”R”Us®, in partnership with Nickelodeon Consumer Products, today announced that a wide array of merchandise based on Nickelodeon’s hit show, Victorious™, is now available at Toys”R”Us stores nationwide and online at Toysrus.com. The electronics, accessories, musical instruments and lifestyle products included in this brand-new assortment are sure to top the holiday wish lists of the show’s loyal fans.

The tween television sensation, Victorious, which follows aspiring singer Tori Vega at her performing arts school and features rising teen star Victoria Justice, is the latest Sony Music-partnered live-action sitcom on Nickelodeon to inspire a full-scale consumer products program. The entire licensed consumer electronics segment is available exclusively at Toys”R”Us.

“Toys”R”Us is the ultimate destination for the latest kid-favorite licensed merchandise, and we are especially thrilled to offer our customers this new assortment of products inspired by Nickelodeon’s wildly popular sitcom, Victorious,” said Richard Barry, Vice President, General Merchandising Manager, Toys”R”Us, U.S. “Knowing that kids and tweens are already placing these must-have gifts on their holiday wish lists, we are excited to introduce cool, new electronics and accessories that can only be found at Toys”R”Us.”

Tween Sensation Inspires Cool Consumer Electronics, Available Only at Toys”R”Us

While kids are plugged in, jamming out or snapping pics, they can showcase their affinity for the Victorious brand and the incredibly talented Victoria Justice. Ranging from $9.99 and $99.99, the licensed consumer electronics assortment, available exclusively at Toys”R”Us, includes nearly 20 items for Victorious fans between six and 12 years old, from digital video cameras and accessories, portable DVD players, microphones and clock radios, to MP3/MP4 players, CD players, boomboxes and karaoke machines. Additionally, kids will be delighted to find a range of computer accessories, iPad and iPod accessories, as well as headphones and more, featuring their favorite Nickelodeon superstar.

From Singing Dolls to Sparkly Totes, Kids Can Enjoy Victorious On-the-Go

Whether at school, at home or on-the-go, kids can bring Victoria Justice (aka Tori Vega) with them. Those who want to experience Tori Vega’s vocals up close and personal will want to get their hands on a Tori Singing Doll from Spin Master™, which was designed to reflect the rockin’ looks of Victoria Justice in her lead role. As the microphone is lifted to her mouth, the doll sings the words of the show’s theme song, “Make It Shine.” Additional lifestyle merchandise suited to complete kids’ wardrobes, school lockers and more, is also available, including a glitzy, hot-pink Victorious Tote Bag that can only be found at Toys”R”Us. Big enough to carry everything needed for a day in school or a sleepover with friends, the double-handle bag makes for a convenient carry-all complete with an interior zippered pocket for secret storage.

About Toys”R”Us, Inc.

Toys”R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys”R”Us and Babies”R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys”R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.