Disney Releases Parody of Cars 2

Disney found out last year that will clever marketing that Toy Story 3 was a major success, so they once again pull a page out of that book. This time they release a parody ad for the upcoming Pixar movie, Cars 2. You will find it the cute commercial at the bottom of this post.

I have to say that I think Disney may have found a new go to trick in order to promote things outside of the box. However, I do hope that they use it wisely, or else they may find themselves over using it which would mean it loses the gimmick of it. However, it is new and it has worked before so hopefully it won’t fail them now.

What do you think of the gimmick? Should companies like Disney and Pixar use such tools in order to gain more attention? Or do you think they have enough pull on their own? I know it is rare for Disney to have a flop, so I am not sure if tricks of this nature are needed or not.

article source-Disney InfoNet