Disney Introduces Princess and Me Doll Line

Disney is marketing their older characters by revamping them and the Princesses are no exception. In fact, they are selling Princess dolls under the new label of Princess and Me which will sell dolls, doll clothes along with dress up clothes for little girls to match their dolls. They will be sold at Toys R Us and on a later date at the Disney store.

Here is what the director of girl toys at Disney Consumer Products had to say about the new Princess and Me line.

This new line of ‘friend’ dolls is perfect for young girls as they get older. Princess & Me dolls invite girls to develop a deeper relationship with a trusted companion — a Disney Princess character who they know and love and whose stories they’ve grown up with — while also allowing girls to continue playing out the thrills of any adventure she can dream up.

And the VP of manufacture JAKKS Pacific said this-

The sophisticated styles and attention to detail, as well as the new activity themes, should resonate with girls who grew up with Disney Princess and are now looking for new ways to relate to the characters as they get older. Princess & Me will appeal to all girls who love everything ‘princess.’ The entire line provides a royal world where girls can play out what they love to do with their favorite Disney Princess friends.

These will be a great gift idea for little girls who love princesses! I wonder if they will release any more? What do you think about these new dolls?

article and image source-Disney Dreaming & Disney