Sing-A-Ma-Jigs by Mattel – Toy Fair 2010

Sing-a-ma-jigs, what a relaxing toy, playing with one just makes you feel good.  While many toys are fun, how many can you say get you feeling just a bit better about your day and at the same time melting away the world around you.  Everyone that walked by the demo booth could not keep their hands off of them. 

I got to play with the red one while the booth demonstrator had one of the other colors, I forget exactly which one, but what is so cool is when you put two of them together and squeeze their bellies they harmonize.  I was actually surprised at how nice the sound was.  The harmonies and songs are just so addicting.  You want to squeeze just one more time.  Such a simple toy, but one with staying power for the kids and adults, and the more you collect the larger your chorus of Sing-a-ma-jigs gets.  Do not be surprised to want one sitting next to your computer monitor during the day to play with.  The also become a social toy since each of your children can have a different color and work (sing) together.

Expect when these things adorable plush characters are released they will fly off the shelves.  The look to be available come the Fall season.  They have it at age 3+, but I can already see myself with one and making our upcoming April baby laugh and smile.

SING-A-MA-JIGS!™: For kids and kids at heart, Sing-a-ma-jigs! are free-spirited, off-beat plush characters that set off unexpected laughter and excitement with each squeeze of their tummies! Their zany looks are unique, yet adorable.  When Sing-a-ma-jigs! sing, their little mouths open wide for each note, showing off their cute little teeth, creating a look and sound that is simply irresistible! 

Every Sing-a-ma-jig! features three modes of play.  First they chatter, then they each sing their own song, and when kids put them all together and squeeze their tummies one more time, they erupt into a harmonic chorus like none heard before.  As their motto says, “They Love Nothing Better, Than Singing Together,” and when they do, they sing together in perfect harmony each and every time.

Sing-a-ma-jigs! will debut in May with four characters, each featured in a different color and singing its own song, including:

• “Where Oh Where has My Little Dog Gone” (Red)
• “Skip to My Loo” (Pink)
• “When the Saints Go Marching In” (Teal)
• “Home on the Range” (Yellow)

Two additional characters: one in purple, who sings “Oh Suzanna” and another in green, who sings “On Top of Old Smoky” will follow later this fall. The more kids collect, the larger the chorus, the better the Sing-a-ma-jigs! sound!  Requires two AAA alkaline batteries, included.

Related posts:

1. New York International Gift Fair 2010 – Impressions

About Damon Cap

Have three kids all under 7, two boys and a new baby girl. I had a grandfather that watched cartoons and read the Sunday funnies until he passed. I feel the same way and continue to watch the Disney channel in my 30s. One of the owners at BSCReview.com